Coors Light

Everyone has a mountain. A half marathon. An 80-foot wave. A dream job. An Academy Award. The next great American novel. A start-up idea. Guitar 101. The Scorpion pose in yoga. The Olympics. Your first tough mudder. A studio album. For us, it’s crafting the world’s most refreshing beer. Our challenges make us better. They push us to fight, progress and learn every day. As we devote our lives to them, they make us who we are.This campaign is a celebration of everyone’s personal mountains. Because without them, our lives wouldn’t be worthwhile.