Colorful handcrafted bracelets, jewelry and accessories made by Artisans employed full-time worldwide. The artisan’s dedication to the “pura vida” way of life is demonstrated in the seemingly endless color combinations and innovative styles. Each bracelet is as unique as the person wearing it. With our following of over 1.4 million, our social media accounts embody the true meaning of Pura Vida, "Pure Life." But it's not just beauty that sells Pura Vida. Our company ties its bracelets to causes in which we have partnered with over 174 different charities and have donated more than $1.7 million!